Communicate the campaign objective and the reasons thereof
Provide a set of basic keywords
Explain the current status of the site in detail
Define budget limitations
Explain and sort out the type of SEO activity required and spell clarity on the specifications if any required at his/her end
Agree upon a feasible time period

A complete analysis of the site and business across demographic, geographic, and target audience classifications

An indepth study and SWOT analysis of the competitors – their target group, ranking and on the whole a detailed competitive analysis.

Working together with the client to identify the campaign objective

Understanding the client's current strengths, budget constraints and ranking.

Search term analysis to develop keywords that describe the client's business and that which render maximum ROI

Write descriptions to fit well and comply with the search engine rules and specifications

Ensure that the content invites the best potential visitors. One of the key roles of the SEO function is to ensure that the

keyword density serves the need for inviting the most potential visitors.

Constant monitoring and modifications to suit the need of attaining maximum ROI is worked out periodically to ensure effectiveness of the site.

The initial 10 days are necessary to understand the client's objective, his business, in developing descriptions with keyword specifications, and to arrive at a feasible SEO business plan for mutual benefits of the parties involved.

Another week's time is required to begin the campaign.

In another 15-20 days the campaign would be all set to take off – up and running.

An indepth site analysis
The entire site optimization processes
A study on the existing SEO modality in search engines
A study on competitors and an evaluation of their potentiality
Analysis and research on keywords
Creation, maintenance and monitoring of site performance and rankings

Site ranking in search engines
A tab on traffic to site
Improvisation of keyword density and fine-tuning
Reporting of site performance every quarter
Recommend changes if required
Provide consultation and assistance in case the client requires any service

Maintenance Service Comprises Of :

Site Monitoring
Weekly testing if required
Removing or adding images as and when required.
Proper checking of the site for its online functioning.
Checking for the proper validations that have been applied.

Traffic Analysis – Unique Visitors Vs Enquiry
Number of visitors, total hits, and referral engines that bring about the leads.

Ranking Analysis
Monthly report of ranking with respect to the targeted keywords in a proper format.
Study the position of your site with reference to your competitors’.

Link Analysis
Analysis of total incoming links.
Identifying the needs to increase the incoming links so as to increase the importance of the page in the eyes of search engines.
Also, studying the needs for reciprocal links, if required.

RE-optimization on the basis of results
Analysis of the results with reference to the competitors’ site.
Re–optimizing the site as and when required to boost ranking.
Analysis of re–optimization efforts.

Resubmission
Resubmission after proper re–optimization of the content and Meta tags.
Resubmission only on the selected list of engines.