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Make
the site navigation easy.
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Many
first time visitors to your website will be
directed through search engines, so maximizing
the placements in search engines effectively
is well worth the time, effort and investment.
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Continuous
study on how the search engines work, and
if required make changes to keywords of your
site to maximize search rankings.
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Periodically
submit and re-submit your site to directories
and search engines.
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Use
page-scanning techniques such as Google and
ensure that your headings are termed in such
a way that the page is shown within certain
search criteria.
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Adding
some HTML hyperlinks to the home page that
lead to major inside pages or sections of
your website is appreciable. Place them down
at the bottom of the page. The search engine
will find them and follow them.
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Participate
in mailing lists and discussions that are
relevant to your business, and subtly plug
your site and yourself.
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Put
your Link Exchange or Smart Clicks banners
or small hot link you belong to.
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Each
page in your web site will have different
strategic keywords that reflect the page's
content. Strategic keywords should always
be at least two or more words long to use
them in title, description with Meta tags
without repeating them. Meta tags will help
control your site's description in search
engines.
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Pick
phrases of two or more words, and you'll have
a better shot at success. Make sure your strategic
keywords appear in the crucial locations on
your web pages. Make sure that your HTML text
is visible.
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Use
ALT Tags for images. The spider or the robots
cannot read images but they can read the text
in the ALT tags.
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Often
work on the page and update with new links,
or some related stories, even links to other
obtainable pages on the subject. This helps
your web page to be Spam free.
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The
user will not view more than the first 10-30
entries or 2-3 pages of search results. Sometimes
some typical keyword search will result in
the return of over maximum possible sites
that contain the keywords or the phrase used
in that search.
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Links
from other sites, including portals, online
yellow pages and directories, can be a significant
source of traffic, if done effectively.
